Senior Director, eCommerce & Digital Marketing – DSW Hiring

Job Description:

E-commerce and digital marketing leader that drives a sophisticated digital marketing strategy, including all aspects of performance marketing, optimization, customer acquisition, retention, loyalty, affiliate, content and influencer marketing efforts. Responsibilities include but are not limited to: managing relationships with external partners, platforms, vendors and agencies as well as internal marketing teams.

Job Responsibilities:

• Responsible for developing revenue-generating strategies and directing the execution of innovating programs that resonate with the customers and drive market share growth.
• Utilizes qualitative and quantitative insights to influence and develop strategy across all programming.
• Translates business strategies and leads a team that is focused on business goals, by brand, balanced with brand positioning and seasonal campaign planning.
• Develops integrated marketing plans and programs that fuel customer discovery, interest, engagement and retention.
• Leads and develops customer loyalty and convenience programs.
• Oversees and optimizes paid social, display, search, shopping, affiliate, native, referral, email and triggered marketing channels to achieve monthly revenue goals.
• Leads digital content and influencer marketing team members to ensure activity is necessarily both engagement and performance-focused, lending expertise around opportunities for measurement, analysis and improvement.

Job Requirements:

• Monitors, analyzes and measures the effectiveness of all programs to ensure the maintenance of actional insights, in real time, short term and long term.
• Drives the exploration and identification of whitespace opportunities, recommending programs, partners and initiatives that fuel customer acquisition, retention and engagement.
• Drives department focus on all opportunities for testing and new areas for growth.
• Assesses trend and prioritizes market research via competitor monitoring and makes recommendations accordingly.
• Provides strategic direction to key stakeholders, to lead the development of considerations around new and innovative strategies at all ends of the funnel.
• Works cross functionally with site production, brand marketing, digital content, creative services, merchandising, planning, technology and operations teams

Qualification & Experience:

• Bachelor’s Degree
• 10 years of marketing and/or digital strategy experience
• 5-8 years of leadership experience at a Manager and/or Director level with direct reports

Job Details:

Company: DSW

Vacancy Type:  Full Time

Job Location: New York City, NY, US

Application Deadline: N/A

Apply Here

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