
Website LifeTime Fitness
Job Description:
This position is responsible for building out ad campaigns in several digital advertising platforms including Google AdWords and Facebook/Instagram. This position will manage a schedule of campaign launches, ensuring that the campaigns for different races/events launch on time and within specifications. This position is generally for a newer college graduate or someone with limited marketing experience and is designed to learn the fundamentals of marketing creation, ROI analysis, and execution process in a performance-based culture.
Job Responsibilities:
- Builds, launches and analyzes paid digital ad campaigns in Facebook and AdWords platforms, among other digital platforms
- Partners with internal creative team, directing marketing asset creation from concept through delivery
- Measures marketing performance against defined metrics, partnering with internal channel and analytics teams
- Packages and delivers campaign results to key stakeholders in an effective, timely manner
- Tracks and monitors multiple budgets and collaborates with business & technology partners to align marketing strategy with pricing & operational strategies
- Develops, executes and reports on testing plans that drive improved performance
Job Requirements:
- 2 years of marketing experience in a performance-based culture
- Experience with Excel or Google Sheet
- Project management experience
- Familiarity with Facebook Business Manager, Facebook Power Editor, Google Analytics, Google AdWords, and AdWords Edito
Qualification & Experience:
- Bachelor’s Degree in Marketing or a related business field
- Coursework providing data-driven marketing experience
- Must be comfortable with basic data analysis
Job Details:
Company: LifeTime Fitness
Vacancy Type: Full Time
Job Location: Chanhassen, MN, US
Application Deadline: N/A
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