Saturday , December 3 2022

Merlin Careers – Marketing Manager

Website Merlin Entertainments

Job Description:

The Marketing Manager is at the heart of our magic, driving the implementation of marketing strategy to deliver budgeted volume, revenue/sales, EBITDA, KPIs and visitor numbers to the attractions. Through a close association with our brand teams, you will ensure integration across activity and campaigns in line with brand, product development and tactical activity.

Job Responsibilities:

  • Work with Head of Marketing Operations, Strategy & Insights Manager and the General Manager to develop attraction pricing approach for the attraction / cluster.
  • Deliver budgeted annual admissions revenue and visitor budgets through successful and measurable marketing performance.
  • Champion the customer perspective and ensure the delivered marketing campaigns are customer led, based upon thorough analysis of business opportunities utilizing insights from market research, industry trends, and the competitive landscape for attractions.
  • Work with Head of Marketing Operations and the General Manager to plan, develop and execute the strategy for attraction / cluster.
  • Plan, deliver & execute the Marketing Plan for the attraction / cluster across all disciplines, including media, PR, schools, online and Trade, against commercial and financial results in line with the overall objectives of the business and attraction / cluster and brand strategy.
  • Analyze and report revenue/admission data and audience insight to General Manager and Head of Marketing Operations to aid decision making for sales and marketing strategy to ensure budgeted revenue and admissions across all channels.

Job Requirements:

  • At least, three years of developing and implementing robust marketing strategies, preferably within the attractions or hospitality industry.

Qualification & Experience:

  • Advanced MS Excel skills including knowledge of macros and proficiency in MS Word and PowerPoint
  • Bachelor’s degree required, preferably in marketing, communications, business or related field or equivalent experience.

Job Details:

Company: Merlin Entertainments

Vacancy Type:  Full Time

Job Location: San Antonio, TX, US

Application Deadline: N/A

Apply Here

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