Website The Walt Disney Company
The Strategic Alliances Relationship Manager is responsible for managing the relationship with some existing Partners, while deploying a complete business development approach (identification of categories, key players, making tailor-made pitches, negotiations) to secure new Alliances on open categories.
- Understand the strategy and needs of potential Partners to deliver the most relevant proposals and maximise the value of the deal
- To be familiar with the tools for analysing and simulating the ROI of the alliance and to be able to use them wisely to build an optimal alliance framework
- Work closely with legal, financial and other resources throughout the negotiation process
- Ensure alignment of all stakeholders within Disneyland Paris on the choice of a Partner and the content of the agreement with the Partner
- Under the supervision of a Manager, develop innovative and relevant Partnership pitches, anchored in strategic and marketing issues, with a strong creative and commercial dimension
- Scan the sponsorship market and understand Disneyland Paris’ strategy in order to identify potential categories and Partners and deliver maximum value for our company
- Carry out preliminary analysis of prospective categories, to identify key stakeholders and issues and implement an approach strategy
- You have a minimum of 2 years professional experience in marketing/communication partnerships or in partnership development, ideally in the Entertainment field.
- Taste for innovation, strong interest in marketing and the sponsorship market
Qualification & Experience:
- Dynamic, creative, commercial, team player with proven interpersonal skills.
- Strong ability to build and maintain good relationships based on trust and integrity
- Analytical skills (appropriation of the RoI model, use of Kantar databases)
- Good ability to plan, organise and deliver results within a strategic plan
- A good understanding of marketing processes and tools: understanding of the issues and mechanics
Company: The Walt Disney Company
Vacancy Type: Full Time
Job Location: Chessy, Île-de-France, France
Application Deadline: N/A