Brand Director REEMEA – Lego Career

Job Description:

This is the key role to develop winning and aligned brand strategies and plans to further build the LEGO brand among consumers and shoppers in REEMEA. This is a unique chance to develop strategic directions and lead a team of Senior Brand Managers on regional level.

Job Responsibilities:

• Lead and develop the team od 4 Senior Brand Managers in a regional team
• Deliver Customer sales growth in line with yearly targets
• Drive LEGO market share growth in REEMEA Business Units (BU) with understanding for the market place and competitive activities
• Finetune and prioritize REEMEA portfolio in line with Global strategy
• Create strategies as well as campaign plans per line including media brief guidelines and initiating campaign evaluation
• Set consumer sales targets per line and follow-up on performance
• Generate regional pricing recommendation for the specific lines and driving implementation
• Initiating consumer and market research and refining strategies based on findings
• Budget and business review – deliver recommendations to act to Bus
• Lead development and adaptation of Masterbrand Campaign, Emerging Brand Campaign, Shopper – ATL Communication & Media leadership, Brand ways of working & processes lead

Job Requirements:

• Each of us can build her/his own LEGO Story – we support development of our employees
• We all use the same language regardless of a position or title – family working environment
• We take care of our employees
• Interesting tasks, professional work conditions and competitive benefits are waiting for you – we take care of our employees
• We recycle waste and use the rainwater to flush our toilets – we care about the environment
• LEGO elements in all meeting rooms – we support creativity and play

Qualification & Experience:

• University Degree (field of Marketing, Business, Management)
• At least 12-15 years of brand/product management experience at senior level
• Experience from a traditional marketing function at local or regional level within a branded goods company/working with Global brands
• Extensive knowledge of all aspects of marketing, esp. in Digital marketing, marketing research, including methods to measure effectiveness of marketing activities
• Advanced level of English, ability to speak and write other REEMEA languages is an advantage
• Willingness to travel abroad (within the region, up to 20%)
• Team leadership experience (direct or indirect) is strong advantage

Job Details:

Company: Lego

Vacancy Type:  Full Time

Job Location: Prague, CZ

Application Deadline: N/A

Apply Here

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